There are hundreds of web-based businesses that come into existence every month, but over 90% of them disappear from the market with time. It’s largely because they aren’t able to cope with the digital economy and its struggles. If you don’t want a similar fate for your business, then you need to reduce your dependence on Google as much as possible. Newsletter marketing in Singapore can help you do this easily.
Newsletters are sent to those users who chose to subscribe to your business updates by sharing their email ids. It means that they already trust you with their emails (something many businesses are ready to pay thousands of dollars for). All you got to do from this stage is to maintain their trust by providing them with high-quality services and products or related updates.
This practice ensures that even if something goes wrong with your search engine campaign or Google decides to come up with another algorithm update that can potentially wipe off thousands of websites from SERPs. So, do it and start building a sustainable business that can keep growing in the coming months.